The Decision Makers - Media options 2026
Travel retail’s most
influential, effective, targeted
business marketing platform
Find out how our unique travel retail platform can grow and boost your business, brands and sales.
The ultimate travel retail resource
Unique in travel retail for over 25 years, DMs is the buyer’s go-to database of the businesses, people and products that drive the industry, complete with searchable brand/people/company data, pictures and editorial.
Five distinct annual editions cover the global market and key regions/industry events - making DM the most complete and authoritative resource for travel retail buyers.
The definitive guide
Companies from every sector and category in the industry are profiled - DMs is the most comprehensive database in travel retail.
All the companies
All the key supplier companies are listed in each category - making it easy for relevant buyers to find you.
All the people
Company profile pages give vital contact, location and team overview.
All the brands
Individual people profiles including photo, role, contact details, career facts, full brand responsibility data and individual brand imagery/information.
The Decision Makers
Showcase your brands to the global travel retail market
At the heart of travel retail:
Each year-round edition is received personally via email by over 17,000 verified industry executives, including virtually all travel retail buyers globally.
In the hands of travel retail buyers when it matters most:
Unlike standard trade press, DMs provides unique and essential brand/company information. Advertising puts your brands and business impactfully in front of decision-making buyers, giving you crucial visibility and influence at times when they are actively considering brands and partners.
Waste-free marketing to maximise your budget:
DMs’ intuitive format means that your advertising stands out to buyers important to you, ensuring maximum ROI and effectiveness – no more “buried” ads lost against irrelevant editorial.
MARKETING BENEFITS
Why advertise in The Decision Makers?
Targeted
Professional presentation
Flexible and adaptable
Advertisers include brands, vendors, travel retailers and industry services:
The benefits of advertising on The Decision Makers
- 01. Engage and influence the buyers
- DM gives travel retail buyers a complete, year-round, updateable presentation of your products, company and people, at times when they are actively seeking brands and brand partners.
- 02. Better-timed engagement
- Travel retail buyers use DMs when they are actively seeking brands and brand partners.
- 03. Relevant positioning
- Your advertising appears alongside your category, company and team details.
- 04. Year-round, updatable visibility
- Your advertising and editorial is live and seen repeatedly for a whole 12 months and can be refreshed/changed at any time.
- 05. ROI and value for money
- One advertising package lasts a whole year and can be updated to reflect new campaigns and creatives, giving the most cost-effective use of your budget.
- 06. Full-service campaign
- Our marketing packages offer multiple, impactful advertising placements, editorial content, full brand portfolio description with imagery and even your own unique “travel retail microsite” url that you can share with potential customers.
Who uses The Decision Makers?
Our key audience is TR buyers - our huge circulation also encompasses executives from all sectors of the industry, who rely on DMs daily to connect with customers and potential partners.
Meet the DM editions
Five annual editions of The Decision Makers will showcase your brands and business to the travel retail industry better than any other media. Find out more about each edition below:
-
DM Global edition
The essential place for your brands, company & people to be seen -
DM Asia Pacific edition
Be seen by all in this definitive guide travel retail's most vibrant market -
DM Americas edition
Showcase your brands to all the travel retail giants of the Americas & Caribbean -
DM Cannes Showcase edition
The most cost-effective and impactful way to announce your presence at TFWA World Exhibition in Cannes -
DM Middle East & Africa edition
Powerful marketing opportunities to help your brands fly in the most dynamic and affluent regions
DM Global Edition
The flagship edition of The Decision Makers and the place to be seen for all brands in travel retail
Key facts
The ultimate travel retail showcase
The definitive travel retail buyer's guide to the top brands, companies and people in the industry. The ultimate showcase for presenting your products, business and team to potential and existing customers.
Advertising underlines your brands and company as the natural choice for travel retail buyers, with full-spectrum, updatable marketing packages from as little as £3,850 [circa €4,625 / US$4,850] for a whole year.
DM Asia Pacific Edition
The complete guide to the key players in Asia Pacific duty-free
Key facts
Recognition and presence in travel retail's most dynamic market
The year-round buyers' guide to the key suppliers, brands and retailers in Asia’s duty-free market, also spotlighting exhibitors at the TFWA Singapore Exhibition. Advertising in DM Asia Pacific underlines the importance and strength of your brands in the region and promotes your presence at TFWA Singapore, with marketing packages from as little as £2,850 [circa €3,425 / US$3,600] for a whole year.
DM Americas Edition
The complete guide to travel retail across both continents
Key facts
Showcase your brands to the retail giants of the Americas and the Caribbean
The complete guide to the key suppliers, retailers, brands and outlets across both continents, also spotlighting exhibitors at the IAADFS Summit of the Americas. Advertising in DM Americas provides the perfect platform to showcase your brands to the industry’s most senior executives and buyers at this key time, with marketing packages from as little as £2,600 [circa €3,125 / US$3,300] for a whole year.
DM Cannes Showcase Edition
The most comprehensive buyers’ guide to the people, exhibitors and brands to meet at the TFWA World Exhibition
Key facts
Engage and influence the buyers before, during and long after Cannes
The definitive and comprehensive guide to who and what to see at the TFWA World Exhibition. Advertising in DM Cannes Showcase puts your company and brands at the front of buyers’ minds at the year’s most important event, with marketing packages from as little as £3,150 [circa €3,785 / US$3,975] for a whole year.
DM Middle East & Africa Edition
The ultimate guide to the people and companies who shape duty-free in the MEA region
Key facts
The essential showcase for your brands and business in MEA
The most comprehensive ‘who’s who’ of the region’s most influential travel retail companies, brands and people. Advertising in DM Middle East & Africa gives buyers a complete, one-stop presentation of your business and products at the key time of MEADFA and year-round, with updatable marketing packages from as little as £2,600 [circa €3,125 / US$3,300] for a whole year.
Advertising options & packages
Our cost-effective marketing packages give you year-round, full-spectrum content to suit all budgets.
DMs exceptional user base, relevant advertising placement and unique content give you the most flexible, effective and value-for-money marketing platform in travel retail.
Company & Brands Presentation Package
- 12 months coverage
- Multiple banner ads
- Flexible brand creatives
- Unlimited executive profiles
- Showcase editorial
- Detailed brand list
- Microsite link
Category Partnership Package
- 12 months coverage
- Exclusive category sponsorship
- Multiple banner ads
- Flexible brand creatives
- Unlimited executive profiles
- Showcase photo-editorial
- Detailed brand list
- Microsite link
Edition Partnership Package
- 12 months coverage
- Exclusive edition sponsorship
- Multiple banner ads
- Flexible brand creatives
- Unlimited executive profiles
- Showcase photo-editorial
- Detailed brand list
- Microsite link
Company & Brands Presentation package
Essential presence and visibility
Present your company, brands and people side-by-side
- High profile banner ad next to the full list of companies in your category
- Large hi-impact banner ads on your company profile and all your team profile pages
- "Showcase" photo-editorial feature, with brand/marketing images, editorial, links to video/social media feeds
- Detailed, clickable brand list with images and editorial for each brand
- "Microsite" link - a direct url to all your DMs content to present to potential customers
- All content can be updated at any time to reflect new campaigns, launches, promotions and news
Category Partnership package
Be first in your field
Take ownership of your brand's travel retail category
- Exclusive, page-wide banner ad at the head of the full list of companies in your category
- High profile banner ad next to the full list of companies in your category
- Large hi-impact banner ads on your company profile and all your team profile pages
- "Showcase" photo-editorial feature, with brand/marketing images, editorial, links to video/social media feeds
- Detailed, clickable brand list with images and editorial for each brand
- "Microsite" link - a direct url to all your DMs content to present to potential customers
- All content can be updated at any time to reflect new campaigns, launches, promotions and news
Edition Partnership package
Exclusive, "front cover" exposure - own the edition
Stand out from the crowd with exclusive ads across the DM platform
- Exclusive, page-wide banner ad on the opening page of the edition
- Exclusive sponsorship/marketing presence on all emails promoting the edition
- High profile banner ad next to the full list of companies in your category
- Large hi-impact banner ads on your company profile and all your team profile pages
- "Showcase" photo-editorial feature, with brand/marketing images, editorial, links to video/social media feeds
- Detailed, clickable brand list with images and editorial for each brand
- "Microsite" link - a direct url to all your DMs content to present to potential customers
- All content can be updated at any time to reflect new campaigns, launches, promotions and news
